June 24, 2020

Relaunching your Not for Profit

Relaunching your Not-for-Profit Organization (“NPO”) As we venture into the new normal after lockdown restrictions begin to ease, many NPOs might be uncertain about the future. How will things change? […]

Relaunching your Not-for-Profit Organization (“NPO”)
As we venture into the new normal after lockdown restrictions begin to ease, many NPOs might be uncertain about the future. How will things change? How can we prepare?

Heading back to your Workplace:
Internally, things will shift in the workplace.  The Government of Alberta has advised that workplaces are expected to develop and implement policies and procedures to address COVID-19. In fact, they have published a comprehensive document to support employers in doing so: Workplace Guidance for Business Owners (click to view).

Within this document you will find guidance on communication related to COVID-19, sick employees and volunteers, as well as prevention measures including cleanliness, distancing, and screening.

There is also funding available to aid Not-for-Profits and businesses reopening so that they may comply with new measures. The Government of Alberta has announced grants up to $5,000 to ease relaunch costs. You can learn more about this, as well as other relaunch programs available to you here.

Fundraising:
The fundraising landscape is undoubtedly going to look a little different. During this time there are a number of grants open for application that could potentially help your NPO. The United Way, Calgary Foundation, and the Canada Helps Pandemic Response Donation Page are three examples.

But what about your organization’s fundraising strategy? It’s still important to check in on your donors while being sensitive to the current situation. Many donors may be looking for ways to give back during this trying time.

If you were hosting a gala or fundraising event, consider taking it virtual. Even if it’s just a silent auction, a performance, or a meeting with your long term donors. We are fortunate that there are technological avenues to help us connect. If you already had something scheduled that you unfortunately had to cancel, consider asking attendees to donate their tickets.

In order to gain new donors you could try digital strategies you have perhaps under-utilized before. It could be the time to sponsor some social or google ads, update your website, or run an e-mail campaign. Additionally, many organizations have found creative ways to utilize technology through short video snippets, digital competitions, and more to spread the word of their community support.

Budgeting:
Monitoring your cash flow projections and budgeting effectively is now more important than ever. The ability to plan with foresight is what helps determine where your organization is today, and where it could be in the future no matter what the circumstances. This is where we come in. Check out this video of our President of Catalyst Financial Operations talking about just that. Please reach out if you need help with your budget and projections for the future.

Other resources are also available through our partners: IntergralOrg and CCVO including this very informative recovery checklist from IntegralOrg.

As always, if you have any questions please reach out to your trusted Catalyst Advisor. We will be hosting a webinar on July 21st to talk about strategies for relaunching success and financial planning for the future. Please watch your email and we look forward to seeing you there.